The 360 deal wasn’t wrong, it was oriented incorrectly

If you’re a creator, or work with creators, you might be familiar with something called the “360 deal.”  These largely-maligned deals became a thing in the mid aughts, right as record royalties started taking a nosedive and everybody was scrambling to keep the money train rolling. They were supposedly pioneered by Paramore’s manager Jeff Hansen,… Continue reading The 360 deal wasn’t wrong, it was oriented incorrectly